Articles
The Most Successful Pubs Have Long Time Horizons and Require Repetitive Focus
When Axios broke the news last week that Dotdash had acquired two publishers, TreeHugger and Mother Nature Network, it got me thinking.…
Most of These Sports Betting Deals Are Going to Fail
According to The Wall Street Journal, William Hill, a bookmaker, and Viacom CBS have reached an agreement on a gambling deal. It…
A Different Way to Monetize Local Media
I’ve always had a soft spot for local media. When I was younger and first moved to Manhattan, I launched a media…
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Is Less Actually More With Content?
For a long time, the narrative around content production was to produce as much as possible because it would result in overall…
The Benefits Of A Media Company
Over the past couple of weeks, I’ve had many conversations with people discussing the merits of media companies—some in favor and some…
Does Anyone Want to Buy a Podcast?
I’m probably a little early with this, but is the podcast market starting to get a little frothy? There are so many…
Content Strategy & Events — One Way to Think About the Funnel
I’ve been thinking a lot about content strategy from the perspective of launching new events. A lot of publishers see events as…
Buying Media Companies for Audience… or Vice Versa
A couple weeks ago, Peter Kafka at Recode reported that Penn National Gaming was looking to acquire Barstool Sports. He wrote: The…
Google Finally Says Farewell to Cookies
It appears that the final nail in the coffin of 3rd-party cookie-based advertising is upon us. According to a blog post published…
Pain Points, Communities and Monetizing Them
I’ve been spending a lot of time thinking about communities. I don’t mean where we live. I’m thinking about communities that form,…
Two Pages Publishers Should Consider Reworking
I want to spend some time getting really tactical. I believe that will help grow audience and get your newest visitors really…
What I See Happening In 2020
Happy New Year, operators! There is a real luxury in taking a couple weeks to recharge, refocus and prepare for a new…
Newsletters Are A Must For Pubs If
I spend a lot of time thinking about newsletters. Whether it’s my day job where I think about how they can engage…
Fortune Should Be Charging More and So Should You
This topic is an important one for me because it’s something I am currently working on here at A Media Operator. I’ll…
Everyone is Chasing the News Podcast Craze
Podcasts are so fetch. Although I believe our industry is smart enough not to do a huge “pivot to audio,” it seems…
Should There Be an Indie.vc For Media?
Thank you everyone for your notes following my piece earlier this week about going deep in a topic and raising money in…
Thinking About Depth Over Blind Growth
With media so beaten down, it appears that some investors are starting to look at it as a contrarian play. On Monday,…
Offering Perks to Increase Subscriptions
The quest to get users to sign up for a subscription has pushed some publishers to start offering additional perks in addition…