Articles
Sean Griffey on the Growth of Industry Dive
We discussed how they expand into new verticals, the sweet spot for media and content studios and the need for data as soon as possible.
Dotdash’s Acquisition Strategy Is the Right Way To Buy Digital Media Companies
Soon after I sent out last week’s newsletter, Sara Fischer at Axios reported that Dotdash had acquired Simply Recipes and Serious Eats.…
Using Tent-Pole Projects For SEO Growth
The wonderful thing about running A Media Operator is that I have a direct feedback loop with readers. I know when a…
Fortune Connect is an Attempt at Layer Two Membership
With events sidetracked for the foreseeable future, media companies are having to get more creative with how they engage with their audiences…
Dan Shipper & Nathan Baschez on Building Everything
We discussed where the idea came from, how different writers get paid and how they’re thinking about expanding into various business verticals.
There’s a Shortage of Publications for Media Professionals
If running a media company is hard, running a media company responsible for reporting on other media companies might be even harder.…
Time is Running Out: Get Your Owned Data Strategy Figured Out
If publishers don’t know it already, they’re going to realize it more and more as we move closer to Google’s removal of…
Snigdha Sur on Building for the South Asian Diaspora
We discussed why Snigdha wanted to get into media even from a young age, her Thursday customer calls and how the company grows from here.
Local News Works When Cost Structure Isn’t Screwed Up
Thirty years ago, local newspapers had incredible power. It was before the internet, so there was little competition for subscribers or advertisers.…
Subscriptions Are Perfectly Fine; But Community Can Give You More
Subscriptions or memberships. What should you be building? You’d think as media professionals, we’d be happy just knowing that there are companies…
Craig Fuller on Building The Bloomberg for Trucking
Jacob: You came to media later in your career, what’s your background, and then why did you decide to launch FreightWaves? This…
GQ Dips A Toe Into Owned Commerce
Affiliate marketing is the easiest form of generating revenue from selling things before breaking into traditional e-commerce. You don’t have to have…
Why I Have Doubts About Vogue Business
Can consumer media do business media? This article is for members only Consider becoming a premium member so you can receive even…
Austin Rief on Morning Brew Becoming More Than Just a Newsletter
We discussed the specific metrics they track, how Austin thinks about business models for creators and where he sees Morning Brew going.
HousingWire Expands Into New Vertical With Niche Media Playbook
One of the nice things about niche media is the ability to use a trusted playbook to expand into new verticals. If…
From Individual to Brand: Why The Transition Matters
Over the past 12 months, there has been a proliferation of tools targeted to creators looking to build their own solo media…
Adam White on Building The Politico of Sports
We discussed how Front Office Sports got its start, early unique deals and how he sees Front Office Sports becoming the Politico of Sports.
Is a Wirecutter Subscription A Smart and Necessary Play?
It looks like Wirecutter is looking to hire a Director of Marketing to, in part, help the company build out a subscription…