Media Gets Its Focus

I was interviewing a candidate for a job last week and he asked me an interesting question that stuck with me. “Do you imagine the content changing much in the future?” I told him the truth. What you see today is what will be there in the future, but we’ll also do more.

He seemed relieved by that answer. When I asked him to qualify, he explained that his previous companies had constantly changed the type of content they created. Long-form, short hits, live blogging… whatever the latest fad was, they were trying.