Articles

April 24, 2020
Members Only

This Is The Time To Start Experimenting

It’s been six weeks since I started social distancing. Those first few weeks, the doom and gloom was hardcore. Everything I read—and…

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March 27, 2020
Members Only

Survival Above All Else

Earlier this week, I wrote about how media companies that are feeling pressure to open their COVID-19 content might still be able…

March 17, 2020

Debt & Ad Cuts Will Hurt Some Media

Debt is interesting. On one hand, it’s appealing because it’s non-dilutive and, so long as cash flow is strong, the interest and…

March 6, 2020
Members Only

The Two Use Cases For Popup Newsletters

When President Trump was being impeached, there were a slew of podcasts that popped up all offering information about the latest happenings…

February 28, 2020
Members Only

Creating IP With Your Top Talent

Why do people choose to subscribe to specific publications? Is it because of the hard hitting news that they produce or is…