Capture The First-Party Data That Will Actually Help

The media industry has been making a pivot to taking ownership over user information and striving to collect more first-party data. In numerous conversations, people have asked what CDPs I think are right, what types of data to capture and how to go about doing it. These are all the right questions and it’s refreshing to see publishers recognizing this importance.

But before you jump in and just start capturing data blindly, it helps to take a step back and figure out what information might be important. What you don’t want to do is spend a year capturing information only to realize that it’s actually completely useless. Take it from me, that’s a disheartening exercise.