Articles
Does Owning IP Actually Matter?
The ownership of intellectual property (IP) can be an unbelievable asset for a media business. When I think about Disney, which is…
Using Interactive Content Experiences to Grow Your 1st-Party Data
This is a special edition of A Media Operator, sponsored by CredSpark. In these sponsored deep dives, we dig into a specific…
Do Media Companies Need to Feel More Like a Community?
I hope you had a great weekend. With the weather officially changed here in NYC, I really cannot complain. I have a…
B2B Versus B2C is an Antiquated Comparison
When I set out to create the AMO event, I wanted to first understand if I had a thesis. I looked at…
Nonprofit Is Not a Business Model
I am cautiously optimistic that the heat is finally behind us. Being able to walk outside without needing to immediately change my…
Three Metrics Worth Tracking In Your Sales Org
John F. Kennedy first uttered the popular phrase, “a rising tide floats all boats” when arguing for government investment in the economy…
Publishers Shouldn’t Treat All Readers the Same Way When It Comes to Subscriptions
Living in New York City during the month of August is so interesting because it’s empty. And that’s what it feels like…
Paid Growth: A Necessary Tool for Thriving in a Post-Platform Era
There is a snobbish attitude regarding the use of paid growth in newsletters. Publishers that have overly relied on search and social…
Atlas Obscura Ads Are Crushing; But What’s the Story With Experiences?
It’s not every day that I get to write about not one, but two media companies that have transformed themselves over the…
Smaller Publishers Need to Be More Proactive With Their Subscriptions
If you take a smaller media publication and put it up against The New York Times, things are going to look very…
Making Sense of Puck’s Fundraising
Thank you to everyone who sent me a note for AMO’s four year anniversary. It’s incredible to think that there are readers…
Does Barstool Deal Show Content to Commerce Doesn’t Work?
The vision for content to commerce has always been that if you create a highly engaged audience, you can then create products…
Higher Margin is the Name of the Game for M&A
As I was preparing to write today’s AMO, I realized something. Tomorrow A Media Operator is turning four years old. I don’t…
Bots Account for the Majority of Clicks in Email
If there is one universal truth about tracking things on the internet, it’s that data is never as clean as you might…
Some Life in the Ad Markets
I am starting to futz around with the newsletter and want to start adding a little more structure. At Morning Brew, we…
Unlocking High Margin Revenue With Licensing
After building up a robust advertising and subscription business, the conversation starts to pivot toward other avenues for generating revenue. For some,…
Don’t Let Complex Tech Hold You Back
This is a special edition of A Media Operator, sponsored by The Code Company. In these sponsored deep dives, we dig into…
$125 Million for CoinDesk is Very Rich
Years ago, I referred to Digital Currency Group’s ownership of CoinDesk as the equivalent of Goldman Sachs—or any highly regarded financial institution—owning…