Articles
Hard News Struggling to Keep People’s Attention
The hangover from Trump losing the election in 2020 continues to give headaches to news organizations. Press Gazette analyzed the 50 biggest…
Three Areas to Think About as Economy Wavers
Before I went to Italy and got COVID, I went to the gym three times a week. One of the things I…
A Creator/Operator Deal That Fits the Right Strategy
Although the creator economy continues to have the air sucked out of it with a contraction in ad spending, legitimate brands have…
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Creating Tiered Paid Products to Maximize Revenue
Many publications view their subscription businesses as a few tiers on a marketing funnel, with the bottom comprising the paid subscription. Once…
The Potential Limitation of a House of Brands
The key difference between a branded house and a house of brands is, ultimately, which brand reigns supreme. With a branded house,…
The Washington Post Should Commit to Local
When there’s someone making news in the White House day after day, the news business thrives. But when things get boring—or people…
Could Media Companies Soon Collectively Negotiate Against Platforms?
One inherent disadvantage of media companies when talking about platforms is their size. Compared to Facebook or Google, a publisher will never…
Avoiding Data Paralysis and Getting Actionable Information
Hey everyone – Before I jump in, I wanted to let you know that AMO will be going dark starting Wednesday and…
Google is Coming After Bad SEO Content Again
There are three guarantees in life: death, taxes, and SEOs trying to game Google. But when there are 5.6 billion searches per…
Publishers Should Be Testing More Frequently
In a previous life, my dream was to be a microbiologist. I thought working in a lab would be so fascinating. However,…
Not All Media Companies Are Struggling With Ads
Now that we are solidly in the third quarter, we are seeing results from public digital media companies. And I may be…
Newsletters Should Be Step One for New Media Companies
Over the past couple of weeks, there has been a lot of talk about the newsletter boom dying away. Things were rip-roaring…
Axios Is Bought and Informa Sells Lloyd’s List
Three years ago, I launched A Media Operator. For those that know the story, I just decided to write. From day one,…
Product Management and Media Companies
When I was younger, I nearly took my career in a radically different that likely would have taken me out of media.…
So, A Recession… Now What?
People far smarter than I can debate the merits of whether two-quarters of economic contraction is equal to a recession or if…
Diversification of Revenue Comes in Different Flavors
If there’s one thing that you can always depend on when running a business, it’s a revenue source drying up. Even if…
Industry Dive Proves B2B Can Be Big
There’s something to be said for putting your head down and just getting work done. You don’t act flashy, and you don’t…
The Argument for Registration Before Subscription
Building a subscription business is not about throwing a paywall up in front of readers. The truth is, a paywall is just…