Articles

Anytime I think about publishers creating native video on social media platforms, I’m reminded that the pivot to video has its own…

In late 2020 and early 2021, SPACs were going to be the savior—nay, the bailout—for digital media. Finally, there was liquidity. But…

To have an office or to not have an office, that is the question. For New York City, the media capital of…

One of the inflated areas of focus over the past couple of years has been the creator economy. There are so many…

One of the argued positives of relying on programmatic advertising is that it’s hands-off for the publisher. The marketer can pick their…

For years, I have wanted to subscribe to The Wall Street Journal. I visit the site often enough because they do legitimately…

For those of that aren’t premium members, you aren’t used to getting a piece from me on Fridays. I wanted to open…

After The New York Times walked away from acquiring The Athletic, I could see very few remaining acquisition options for the subscription…

We’re well into the fourth quarter and if yours is looking anything like mine, the conversation du jour is what’s coming in…

With the pandemic ebbing and flowing (and currently looking to be ebbing here in the United States), operators might be looking at…

The writing has been on the wall for a while now, but we’re starting to see some of the early signs of…

Anyone that has heard me talk about media has heard me say the phrases “own your audience” and “don’t build on rented…

There are two parts to a users’ relationship with a media company. The first is everything done before they sign up for…

In 1999, Blogger was released, making it easier for people to publish on the internet. Four years later, Google bought the platform.…

When building a media company, newer operators tend to bias toward advertising or subscriptions. More seasoned operators realize that choosing one over…

Trying to build a quickly scaled media company is incredibly difficult. We’ve seen numerous other companies try and the outcome has often…

Often times when we’re building things, we look at potential choices and if it feels wrong to do it, we simply ignore…

There is a semblance of schadenfreude when The New York Times publishes a pretty intense piece confirming what many in media already…