Articles
Firecrown Buys AIM’s Marine Group Amid Sales Goal of $1B by 2030
Firecrown, an enthusiast media company, acquired Active Interest Media’s Marine Group, which includes B2B and consumer boating content, as it seeks to grow into a $1 billion business.
TechTarget Shareholders Vote to Combine with Informa Tech
TechTarget shareholders voted to combine with Informa Tech’s digital businesses with the deal expected to close on December 2nd.
Is Bluesky a New Source for Traffic?
Bluesky could be an interesting place to start driving traffic, but it could also be a massive waste of time. Take a few steps to get started, but don’t start investing a ton into the platform.
Philly Inquirer’s Subscriptions More than Double; What’s the Deal?
Dynamic walls help publishers target readers and potential subscribers better, prompting a bump in subscriptions and revenue.
Clarion Kicks Off New Intimate Meeting Division With Acquisitions
Clarion Events bought Eaton Hall, which specializes in face-to-face gatherings, as part of the creation of a new division, Connect, that will focus on smaller and more nimble events.
Transforming B2B Buyer Journeys into Revenue Streams
B2B buyers spend 70% of their purchasing journey in evaluation before ever talking to a vendor. This presents opportunities for publishers to help brands get their message out there when the buyer isn’t talking.
Village Media’s Local News Bet Pays Off; Now It’s Building Social
Canada’s Village Media reaches across more than two dozen communities, five segmented websites and more than 100 licenses for its publishing platform. Now it’s crossing into a more civilized kind of social media as it attempts to grow.
After Billion Dollar Informa Deal, CEO Bets on Jacobs Media
Doug Imslie, former CEO of Tarsus Group, has become a minority investor in Jacobs Media with a clear blueprint in mind to help the business grow geographically. One area of focus? The Middle East.
GovExec’s Sophisticated Evolution Comes in Time for Trump Part 2
GovExec made 16 acquisitions in less than four years and has evolved from a simple publication to a complex government market intelligence and content platform.
It’s the Death of Easy Affiliate Marketing Dollars
As Google surgically punishes publishers for using third-party affiliate partners, the question many are asking is what can they do to still generate any money from affiliate marketing.
The Strategic Benefits of Unified Podcast Feeds
When launching a new podcast, the instinct might be to create an entirely new feed. But some publishers have found that publishing all episodes on a single feed helps with growing the audience.
Niche Is Good. Niching Deeper into that Niche is Better
Active Interest Media has developed new AI technology to segment its audience into micro groups, ensuring high-quality audiences for its advertisers.
Fewer, Bigger Events Means More Money, More Margin
Due to the fixed costs associated with hosting an event, you can often times add more profitable revenue without costs growing linearly, allowing you to generate stronger margin.
Flush With Cash, Opus Origin Is Looking to Buy Media, Events & Data Businesses
Opus Origin has cash in hand and is ready to buy businesses that will fit into its tri-part vision of combining data, media and events. The options are few and far between.
TechTarget Still Suffering From Tech Ad Weakness
TechTarget reported minimal growth in revenue for the third quarter, and a loss of $1.7 million, compared to net income of the same amount a year earlier.
Dotdash Meredith Sees Higher Digital Revenue, Traffic in Q3
Dotdash Meredith reported ad revenue up 26% in the third quarter, driven mainly by beauty, tech, pharma and retail. Its OpenAI partnership and syndication have helped increase licensing sales.
Are Cheap Subscriptions Okay After All?
Could a low-priced subscription strategy actually make a lot of sense when compared to the lower ARPU generated from advertising only?
Audience Matters. Who’s In Charge of Representing Them?
A chief audience officer can help media organizations engage with and drive loyalty from readers and viewers. The role, however, is rarely to be found.