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June 24, 2022
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Does Any of This Actually Matter?

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June 7, 2022

The Easy Liquidity is Gone

There’s something special about a lock-up period. After a company goes public, most shareholders are “locked” from selling their shares. This ensures…

May 27, 2022
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The One-Two Punch of 1st-Party Data

For years, knowing your audience wasn’t a priority. Instead, publishers outsourced that responsibility to adtech vendors. Since most monetization was done with 3rd-party cookies anyway, the publisher didn’t really care. Or, if they cared, they didn’t have the will to overcome the competitive disadvantage they found themselves in.

May 20, 2022
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The Argument for a Freemium Model

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May 13, 2022
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Incentivizing Balanced Growth

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May 3, 2022

The Pivot to Advertising Has Begun

Subscriptions are unbelievable. You have recurring revenue that, ideally, compounds month after month. Nothing else matters because you have growing subscriptions. And…