Articles
Product Management and Media Companies
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So, A Recession… Now What?
People far smarter than I can debate the merits of whether two-quarters of economic contraction is equal to a recession or if…
Diversification of Revenue Comes in Different Flavors
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Industry Dive Proves B2B Can Be Big
There’s something to be said for putting your head down and just getting work done. You don’t act flashy, and you don’t…
The Argument for Registration Before Subscription
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Euromoney To Be Taken Private and Split Into Parts
Whether the economy is in a bad place or not is irrelevant for some investors in the take-private market. Things are still…
Now’s the Time to Start Thinking About 2023
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Red Ventures Creates JV With UnitedHealth
When we think of ways to monetize media assets, we tend to think of ads and subscriptions. But there are other ways…
Two Areas Where Subscription Businesses Lose Revenue
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Where the Creator Economy Goes From Here
It has been a lot of fun for creators over the past couple of years. Whether it’s people like me who have…
The Tough State of Local Advertising
We all know that the local media market continues to struggle, and there is a multitude of reasons why. But it’s interesting…
Does Any of This Actually Matter?
It’s time for an existential crisis newsletter. But stick with me because I think once we get past questioning the meaning of…
Subscription Business Remains an Uphill Climb
Every year, the Reuters Institute releases its Digital News Report, which is chock full of fascinating insights. This year is no different.…
Ignore The Competition and Focus On Yourself
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Facebook Rug Pulls Media Companies… Again.
If there is one thing publishers can always depend on, it’s Facebook pulling the rug out from under them. And yet, even…
Is The Media Business Just One Big Arbitrage?
A year ago, I wrote a piece asking, “are the most successful media companies just good at arbitrage?” And in it, I…
The Easy Liquidity is Gone
There’s something special about a lock-up period. After a company goes public, most shareholders are “locked” from selling their shares. This ensures…
The One-Two Punch of 1st-Party Data
For years, knowing your audience wasn’t a priority. Instead, publishers outsourced that responsibility to adtech vendors. Since most monetization was done with 3rd-party cookies anyway, the publisher didn’t really care. Or, if they cared, they didn’t have the will to overcome the competitive disadvantage they found themselves in.