Articles
The Atlantic Attempts to Expand ROI of Its Reporting With Books
Many excellent books have been published over the past few years about some of the most prominent tech startups. Super Pumped by…
Tim Hartman on GovExec’s Rapidly Growing Business
Earlier this month, Tim Hartman, CEO of GovExec, and I took the stage at Omeda’s Idea Exchange to do a live recording…
The Argument for a Freemium Model
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Future Extends Linear Commerce Play With Who What Wear Acquisition
The thought of a recession might have some operators worried, but for Future Plc., its quest to continue expanding through media acquisitions…
Chris Ferrell on The Incredible Growth at Endeavor Business Media
Chris Ferrell is the founder and CEO of Endeavor Business Media, a b2b media company growing unbelievably quickly. His original goal? Hit…
Incentivizing Balanced Growth
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Don’t Throw Baby Out With the Advertising Bathwater
There are two media markets, and their opinions are fundamentally different. On the one hand, you have those who spend too much…
The Pivot to Advertising Has Begun
Subscriptions are unbelievable. You have recurring revenue that, ideally, compounds month after month. Nothing else matters because you have growing subscriptions. And…
Quartz and Being in the Middle of the Media Barbell
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CNN+ Was Doomed From the Start and Closure is the Right Move
I’m so excited to jump in and offer my totally useless take on Elon Musk buying Twitter because it seems like that’s…
Alexis Grant on Launching They Got Acquired
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Using Anchor Content to Grow Audience
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Quartz Is Right To Get Rid of Its Paywall
It’s pretty rare for a media company with a paywall to decide to remove it. This is because it’s too difficult to…
Dan Runcie on Putting His CEO Hat on With Trapital
Dan Runcie is the founder of Trapital, a publication dedicated to the business of hip hop. In this conversation, we discussed how…
Paid Acquisition Is a Perfectly Viable Growth Channel
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There’s No Safety With the Nonprofit Label
Over the past couple of years, there has been a lot of conversation about news not working as a for-profit model. We’ve…
Scott Gerber on What Goes Into a Great Professional Community
Scott Gerber is the co-founder and CEO of Community.co, which partners with media companies to create high-priced professional communities. In this conversation,…
Ad Revenue Is A Lagging Indicator of Performance
In the AMO Slack channel (you get access as a premium member), there was a short discussion about increasing the value of…