There exists an inflection point at media companies—and honestly, all companies—when they start to think about things farther in advance. Gone are the hand-to-mouth days where you’re just fighting to get to next week. In its place are the longer planning cycles where you’re able to be more systematic with what you’re doing and set yourself up for much greater success.
But making that transition can be a bit tricky because, in the process, it almost feels like you’re doing twice the amount of work. However, as we settle into the next seven weeks of Summer, it’s an excellent time to start thinking about how you can get yourself positioned for a stronger 2023. And if you want an example in real time, last year, I wrote my “what to expect in 2022” piece in October, so even here at A Media Operator, I’m trying to plan a little ahead of time.