October 15, 2021
Members Only

Warming Users Up With an Email Onboarding Plan

There are two parts to a users’ relationship with a media company.

The first is everything done before they sign up for something. Maybe it’s trying to improve recirculation because we know more pageviews will result in people converting more. Or, perhaps it’s introducing a popup because we know they work (even though we all kind of hate them). Whatever the tactic, the first part is getting the user to sign up.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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