Warming Users Up With an Email Onboarding Plan

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There are two parts to a users’ relationship with a media company.

The first is everything done before they sign up for something. Maybe it’s trying to improve recirculation because we know more pageviews will result in people converting more. Or, perhaps it’s introducing a popup because we know they work (even though we all kind of hate them). Whatever the tactic, the first part is getting the user to sign up.