More Time to Get First-Party Data Right

The past couple of years have likely been stressful for many publishers knowing that the 3rd-party cookie was on its way to obsolescence. For a decent number of publishers overly reliant on that 3rd-party cookie, monetization was going to turn into an absolute grind.

Fortunately for these publishers, Google has delayed its own self-imposed deadline for getting off the cookie. The big news is that it has delayed removing cookies from Chrome until 2023. Its initial deadline was “by 2022.” According to the press release: