Let’s Talk About Core Web Vitals

It has been a busy summer with not one, but two core updates being released by Google for its search algorithm. And if that wasn’t enough, in late June, Google finally introduced its Core Web Vitals update, which it had been talking about for a while, but was slow to roll out.

If you don’t spend your time reading SEO blogs (don’t judge me for my interests), you might not know about this update, which in my opinion, is one of the most important things Google has done in a very long time. Before I jump into what it is, let me explain why it matters.