April 15, 2022
Members Only

Paid Acquisition Is a Perfectly Viable Growth Channel

Truly effective audience development is one of the hardest parts of building a media business. And in the early days, it can feel as if you’re fighting for every visitor. And if you’re doing the things that don’t scale, you really are fighting for each visitor.

At some point, you start to see the effects of compounding. You begin ranking more competitively for keywords, and your social followings grow, so more people find your content daily. It takes time, but if you’re creating great content, it’s one of the sure bets in business.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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