July 24, 2020
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Taking Care Of Your Email List

The email list is one of the most important parts of a media company. It’s one of the few permissioned push strategies that exist in audience development. If used correctly, it can be one of the best growth channels for your publication.

For example, research shows that subscribers to an email are far more likely to become paid subscribers than anonymous users.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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