March 26, 2021
Members Only

Early Audience Development Doesn’t Scale and That’s Okay

When I think about some of the media companies I respect the most, I admire how loyal their audiences are and how actively they share their content. There’s a community that exists that is really engaged with these brands.

However, that wasn’t always the case for them. For most of these media companies, the early years were about doing audience development that might not have scaled. The advice to “do things that don’t scale” is what many founders hear, but I think it is particularly necessary for media.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

Join A Media Operator

Consider becoming a premium member so you can receive even more analysis and insights.

Join A Media Operator

Consider becoming a premium member so you can receive even more analysis and insights.

Existing member? Log in here