Media’s Thinking About Social Media Should Change

On November 8, 2018, Fox News, which had 18.4 million followers at the time, stopped tweeting. Months went by and the account was silent. It stopped its boycott at some point and returned to tweeting constantly as most media companies do. But for a period, it was silent.

You might think, “Well, that was been pretty dumb of them. How much traffic did they miss out on because of it?” You might be surprised to know it had very little impact on the business. According to The Wrap: