Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue

About The Webinar

Anchorage Daily News, the largest news site and paper in Alaska, has been using BlueConic's Customer Data Platform (CDP) since 2021. Since then, it has seen strong success in acquiring and retaining subscribers for its Pulitzer Prize-winning journalism. In this webinar, AMO Jacob Donnelly will sit down with Anchorage Daily News' Director of Digital Audience, Jeremy Feldman, and BlueConic's account manager, Ty Scott, to talk about the various strategies the local publication took. Not only will we talk about what has worked in the past, but we will also explore various ways that Anchorage Daily News and BlueConic are looking to launch new products, improve recirculation of the content, and, ultimately, generate more revenue. Pending time, there will also be an opportunity for attendees to submit questions.