Taking Care Of Your Email List

It's the single greatest channel we have and yet so many operators abuse it.

The email list is one of the most important parts of a media company. It’s one of the few permissioned push strategies that exist in audience development. If used correctly, it can be one of the best growth channels for your publication.

For example, research shows that subscribers to an email are far more likely to become paid subscribers than anonymou…

This post is for paying subscribers