Tracking the Analytics That Actually Matter for Your Publication

Avoid the vanity metrics; chase the ones that will help you grow.

Depending on where you sit in the media organization, analytics are either one of the best or worst areas you have to deal with. I’ve had conversations with many people that are annoyed by it, feeling that it removes the creative process. And then there are people that live by it, believing there is a magical formula buried deep within the data that can…

This post is for paying subscribers