Why Media & Events Work Hand in Hand

I’m wrapping up a great week in Spain at the MX3 Barcelona event. Thank you to everyone who came up and introduced themselves. It was great meeting so many of you. It’s incredible to think about the fact that there are people all over the world who are reading A Media Operator. So, thank you so much. Naturally, attending an event has me thinking a lot about events.

One of the topics that came up at the event was the intersection of events and digital. Over the years, companies have shifted from their media businesses to focusing exclusively on events. But as one operator on stage said: