October 21, 2022
Members Only

Three Steps to Effectively Monetizing Data

When I write about 1st-party data, I often talk about it as this Holy Grail that will revolutionize your business. But as someone actively going through this process, it can be challenging for stakeholders to understand just how impactful the data can be.

As I wrote last week:

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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