October 14, 2022
Members Only

Consumer Media is Learning That Data Is the Product

I have found that many in the content world struggle to understand that content is a means to an end versus the actual end. I know this sounds blasphemous coming from someone who has pounded the table about the content being the product, but that doesn’t change the fact that content is a means to an end.

The actual end is a monetizable audience. If we remember the flywheel of media, the content’s purpose is to build a significant audience so that we can monetize the readers. And then, we reinvest that money back into more content so we can build a larger audience.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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