April 28, 2023
Members Only

The Sales-Audience-Edit Teams Relationship

At one point in time, how a media company made money was completely foreign to reporters. The separation between church and state was so intense that the edit team didn’t pay attention at all. They created their content and the business side figured out how to monetize. In some respects, the two sides might never even meet, existing on two different floors or parts of the building.

Those days need to be done. Reporters—and all content creators, to be honest—need to understand how the business works. If, for no other reason, it’ll help them to anticipate when things might not be going so well at their jobs. But even if we remove that from the equation, by understanding how the business works, they can better articulate how what they’re doing fits into the success of the publication.

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