January 14, 2022
Members Only

The Problems That We Try to Solve With Community

We, in the media, love to glom onto new ideas and run with them irrespective of if it actually makes sense. A big example of that is the concept of community. Brian Morrisey over at The Rebooting in his sum-up of 2021 did a nice job explaining how overhyped the concept of community really is:

I plead guilty. True communities are incredibly valuable for those able to put themselves in the middle of them. But most claiming a community – or calling their subscription a membership – are just putting lipstick on a pig. My test of whether you have a community is whether the people in your audience want to connect with each other because that brand represents a point of view. Most communities are audiences.

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