Earlier this week, I had a conversation with someone who has quite a bit of experience building large podcasts. We were discussing how much room there is to grow, especially with advertising as the primary method of monetization.
Podcasts have experienced a lot of growth recently and I believe they are pushing the limit on how much more growth there is. There will certainly be new shows that launch that catapult to success, but we are dealing with attention and there has never been more content and things to take people’s attention.