May 27, 2022
Members Only

The One-Two Punch of 1st-Party Data

For years, knowing your audience wasn’t a priority. Instead, publishers outsourced that responsibility to adtech vendors. Since most monetization was done with 3rd-party cookies anyway, the publisher didn’t really care. Or, if they cared, they didn’t have the will to overcome the competitive disadvantage they found themselves in.

But with a continued pull away from 3rd-party cookies due to browsers like Safari, Firefox, and Chrome (one day) blocking them, publishers have had no choice but to start thinking about who their audience is. I’ve long believed that the best thing to happen to media companies is the death of the 3rd-party cookie. It’s caused a lot of headaches in the short term, but for publishers that have been able to evolve and gather 1st-party data, it’ll give them a significant advantage.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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