Jacob Cohen Donnelly: Industry Dive personifies vertical business media and should honestly be a case study at any journalism school and how to launch new verticals that complement each other. Can you talk about the germination of the idea of Industry Dive and how you guys got started?
Sean Griffey: Sure. My co-founders Eli Dickinson, Ryan Willumson, and I have worked together for some time and we were at a company before this in B2B media in the vertical spaces. As we were there, we were looking and noticing that there were opportunities, honestly, to do it slightly differently and better. If you go back to 2011 and 2012, it was a time when mobile was disrupting media companies. The way we worked and I always joke around that if you remember the knockback then was Facebook was going public and people were wondering if, could Facebook make money on mobile. That was the knock on it when it went public, could they figure out a way to make money using a phone?
