August 18, 2023
Members Only

Smaller Publishers Need to Be More Proactive With Their Subscriptions

If you take a smaller media publication and put it up against The New York Times, things are going to look very different when it comes to subscriptions. The reality is, big media companies have the resources and scale to operate far more complex subscription businesses compared to smaller publications.

Take Bloomberg Media, for example. A number of years ago, I interviewed Julia Beizer, the Chief Product Officer at the company. I come back to this quote often because it’s so pertinent to building subscription businesses:

This article is for members only

Consider becoming a premium member so you can receive even more analysis and insights.

Log in here or see membership options ➜