Smaller Publishers Need to Be More Proactive With Their Subscriptions

If you take a smaller media publication and put it up against The New York Times, things are going to look very different when it comes to subscriptions. The reality is, big media companies have the resources and scale to operate far more complex subscription businesses compared to smaller publications.

Take Bloomberg Media, for example. A number of years ago, I interviewed Julia Beizer, the Chief Product Officer at the company. I come back to this quote often because it’s so pertinent to building subscription businesses: