July 16, 2021
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More Media Companies Should Be Thinking About Content Studios

In the constant battle between advertising and subscriptions, content studios haven’t been discussed much. Specifically, I’m talking about media properties owning the creation and distribution of content for clients.

Even with all of today’s creator projects, I believe there is an opportunity for more media companies to lean into content studios as a way to offer a differentiated and more custom feel to advertising.

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