Media Companies Should Get Comfortable With Unique Monetization

Most discourse about media company monetization ultimately devolves into a debate about subscriptions vs. advertising. Most of us know by now that it’s not an either/or discussion and the best media businesses do both. A Media Operator has more than doubled in revenue year-over-year simply because I started running ads.

At the end of the day, though, advertising and subscriptions are the simplest ways to monetize a business. You’re either selling your content or you are hoping you can drive your audience to advertisers’ offers so they can sell goods and services.