December 10, 2021
Members Only

Lead Gen Is Great, But Also Addictive and Misses Major Opportunity

Sometimes I think about the heyday of magazine publishing when brands would throw money at a publisher for a piece of paper with the hope that it might drive business. No one actually knew if it drove business, but hey, you could at least see it.

With the internet, everything became trackable. If you click an ad, I know it. If you sign up for a webinar, I know it. I also know which ad drove you to said page. I know so much more than I would have if I had purchased a magazine advertisement.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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