IronMarkets Introduces Lead Gen Offering For Other Media Companies

An inherent challenge for b2b media companies, big and small, is the tension between advertisers wanting a large quantity of leads and publishers not wanting to destroy their databases with too much promotion. As an industry, we’ve done a better job explaining to partners that it’s about the quality, not the quantity, but that messaging only goes so far.

So, publishers inevitably have to send more messages to their audience to promote various lead-gen campaigns. To offset this, publishers work with various lead-gen tools to help relieve some of that pressure, pushing advertiser content out. However, many of them are, for lack of a better phrase, crap.