February 10, 2023
Members Only

Healthy Subscription Businesses Focus on Acquisition and Retention

There’s a saying in the ad business: “CPMs don’t pay the bills; revenue does.” I knew a guy once who would brag that he got away charging a $10,000 CPM on an ad product because he was charging $1,000 and only got 100 impressions on the ad. In his mind, it was the best product. 

Yet, he only ever sold 200 of these per year for a couple hundred thousand dollars. Could he win an award for highest CPM ever? Sure. Was he making much money? No, no he was not. 

This article is for members only

Consider becoming a premium member so you can receive even more analysis and insights.

Log in here or see membership options ➜