Content to Commerce but With Real Estate

There’s a lot of discussion about the future of local media. Monetization has become increasingly difficult with consumers reluctant to subscribe, while at the same time advertising dollars are not what they once were. Ultimately, we’re dealing with a disconnect between the two goals of a local newspaper.

On one hand, there’s a belief—which I agree with—that the job of local news is to hold power to account. Light sanitizes, so bringing clarity to what’s happening is a good way to prevent bad things from happening. If someone thinks they can get away with something, they’re likelier to do it.