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My guest this week is Tagg Henderson, co-CEO of BNP Media, a b2b media company operating in a variety of different niches.…
Latest Articles
Informa TechTarget Reports Revenue Drop, Loss Amid Messy Combination
Informa TechTarget reported revenue down 6% in preliminary results for the first quarter with a massive net loss. Revenue fell to $104…
Parents Spend Anything to Make Their Kids Happy: Apartment Therapy’s New Bet Is Counting on It
E-commerce makes up about 15% of revenue at Apartment Therapy Media—but at Cubby, its site for families at home with kids, that…
Why FT Strategies Has Partnered With An AI Wire Service
FT Strategies, the media consulting arm of the Financial Times, is partnering with NoahWire, an AI-powered newswire and content management system, which…
The Economist’s Brand Marketing Boosts US Awareness by 300%
The Economist started investing in brand marketing campaigns recently with an aim to reach new audiences. One of the most recent is…
Pubs Need to Push Back Against Teams That Resist Experimentation
When’s the last time you sat down with your staff and asked them to come up with a big idea? We’re talking…
Centaur Media’s MiniMBA Sale Represents A Changing of the Guard in UK Media
UK B2B media company Centaur Media has sold a crown jewel from within its portfolio of media assets to buzzy digital marketing…
Stat’s 10-Year History Coupling Quality Reportage With Paid Subs
Stat launched 10 years ago out of Boston Globe Media to cover health, medicine and the life sciences with an unabashed focus…
Bloomberg Builds Audience-First Quizzes, Live Q&As to Lure, Retain, Engage
Bloomberg News was built to complement the high-priced terminal business, a wealth of data, news and analytics for financial professionals. But since…
From Bourbon to Biscuits: Inside Garden & Gun’s Surprising Southern Portfolio
Garden & Gun is a magazine that’s less about flower beds and firearms as it is about a lifestyle that embraces both,…
SiteNews Took Big, Expensive Chances on its First Event. It Paid Off
As the final weeks closed in for the inaugural construction industry event SiteSummit in May, Andrew Hansen, the man behind the show,…