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My guest this week is Tagg Henderson, co-CEO of BNP Media, a b2b media company operating in a variety of different niches.…
Latest Articles
Are Multi-Publisher Subscription Bundles a Good Idea?
One way to grow subscriptions could be complementary partnerships with other publishers.
Vox Media Leans Into Audience Engagement, Big Name Podcasts
It’s been a bumpy few months for Vox, and the company’s looking at growing its podcast network and reaching audience in a deeper way.
Clarion Chases Acquisitions, Middle East Expansion as Sale Awaits
Blackstone is ready to sell Clarion Events. In the meantime, the company’s chasing acquisitions and expansion.
The Opportunity to Target the CEO
The ultimate example of niching down is to target the top of any business: the CEO. But what’s the right business model?
Newsweek Tries to Niche Down to Build Loyal Audience
The 92-year-old consumer media company is honing in on healthcare and other niches in an attempt to attract higher-quality readers.
WaPo Can Solve Many of Its Problems With Its B2B Business
The Washington Post is starting to build out a high-priced B2B subscription business. It should double down on this idea.
AIN Media Group Makes First Acquisition Amid ‘Growth Mode’
AIN Media Group bought business jet valuation company AircraftPost, its first ever acquisition.
Trump Bump: Good for Money, but Bad for Journalism
Publishers want the money that comes from a Trump bump. Chasing that money may not actually be the best choice.
Future Proof Adds New Events With Ambitious Revenue Targets
Future Proof’s festival has been an unexpected success with a mould-breaking strategy. The company’s got big plans ahead.
What Publishers Can Learn From Dave Portnoy
Barstool’s Dave Portnoy has a good incentive scheme for his best talent; other publishers should.