July 1, 2024

Tagg Henderson on BNP Media’s 90 Day Pivot From Print to Digital (and more)


My guest this week is Tagg Henderson, co-CEO of BNP Media, a b2b media company operating in a variety of different niches. In this 40 minute conversation, we talked about how the business got its start, the 90 day pivot from print to digital that happened during 2020, the various revenue streams including advertising, events, research, and continuing education, the new agency that they brought on about a year ago and how that helps the business, and where he sees the business going from here. I hope you enjoy our discussion.