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My guest this week is Tagg Henderson, co-CEO of BNP Media, a b2b media company operating in a variety of different niches.…
Latest Articles
Why FT Strategies Has Partnered With An AI Wire Service
FT Strategies, the media consulting arm of the Financial Times, is partnering with NoahWire, an AI-powered newswire and content management system, which…
The Economist’s Brand Marketing Boosts US Awareness by 300%
The Economist started investing in brand marketing campaigns recently with an aim to reach new audiences. One of the most recent is…
Pubs Need to Push Back Against Teams That Resist Experimentation
When’s the last time you sat down with your staff and asked them to come up with a big idea? We’re talking…
Centaur Media’s MiniMBA Sale Represents A Changing of the Guard in UK Media
UK B2B media company Centaur Media has sold a crown jewel from within its portfolio of media assets to buzzy digital marketing…
Stat’s 10-Year History Coupling Quality Reportage With Paid Subs
Stat launched 10 years ago out of Boston Globe Media to cover health, medicine and the life sciences with an unabashed focus…
Bloomberg Builds Audience-First Quizzes, Live Q&As to Lure, Retain, Engage
Bloomberg News was built to complement the high-priced terminal business, a wealth of data, news and analytics for financial professionals. But since…
From Bourbon to Biscuits: Inside Garden & Gun’s Surprising Southern Portfolio
Garden & Gun is a magazine that’s less about flower beds and firearms as it is about a lifestyle that embraces both,…
SiteNews Took Big, Expensive Chances on its First Event. It Paid Off
As the final weeks closed in for the inaugural construction industry event SiteSummit in May, Andrew Hansen, the man behind the show,…
Monocle Magazine’s Got Pretension in Spades and Debt to Its Parent
Monocle is a luxury lifestyle and current affairs magazine aimed at a globetrotting elite: recent stories have ranged from lists of the…
How the Ad Business Changes in a Post-Traffic Era
Not a week goes by where I don’t hear from an operator saying that they’re seeing traffic drop to their websites and…