Articles
When Diversification Can Hurt The Business
One of the oldest pieces on A Media Operator in August 2019 is about the importance of diversification. Pacific Standard had grown…
Will G/O Media Be Dead Soon?
If the last few months have been all about asking you to buy tickets to the AMO Summit, now the ask is…
Using Third Parties to Backfill User Data
In media, being able to break down your audience into specific segments increases your ability to monetize. For example, if you are…
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Building for a Loyal User Base
If you’ve read AMO for any extended period of time, you know the thing I talk about more than anything is 1st-party…
Who Buys Big Private Equity Owned Media Companies?
When private equity acquires any asset, an invisible clock appears above that company with a countdown. At some point, the private equity…
The Dismantling of BuzzFeed Has Begun
Tell me if you know this feeling, but you spend so much time preparing for something that when it finally happens and…
Six Things I Learned at the AMO Summit
Last Thursday may have been the single greatest day of my professional life. About 130 of you convened at the Paley Center…
Breaking: Flying Media Group Acquires Marine Print Titles from Bonnier
Taking a break from finalizing details for the AMO Summit to bring you the very first “scoop” for A Media Operator. It…
Semafor Replaces 200 Million With Execution as It Turns One
In two days, we’re convening for the AMO Summit. I’ve been heads down getting everything finalized. Folders are stuffed. Badges are printed.…
Trade Shows Aren’t Going Anywhere, But Should Niche Down
Trade shows are the holy grail of events for operators. The revenue is unbelievable and at that scale, the profit margins can…
News Corp Racing Toward Activist-Led Split Up
We’re a little over a week away from the AMO Summit. At the end of today, I am sending the list of…
Competition Is Irrelevant in Media
There is an inherent fear of competition in business. So many people hide information about their companies in fear of competitors learning…
The Era of Traffic Is Officially Over
We are approaching that time when registration for the upcoming AMO Summit shuts down. I’m printing badges ahead of time, which means…
Integrating Events Into Lead Gen & Advertising Campaigns
You can tell a lot about the DNA of a company based on what the sales team likes to sell. Are events…
Being #1 in a Market Matters in M&A
Today’s piece is going to be a fun one because it really digs into something many AMO readers care a lot about:…
There’s Never Enough 1st-Party Data, Especially With Contextual Targeting
In Austin Powers: International Man of Mystery, we watch as the titular character braces to run over a guard with a steamroller.…
The Creator to Publication Pipeline
There’s a lot of doom and gloom in media these days, what with the rise of generative AI and the demise of…
Does Owning IP Actually Matter?
The ownership of intellectual property (IP) can be an unbelievable asset for a media business. When I think about Disney, which is…