Articles
Is Less Actually More With Content?
For a long time, the narrative around content production was to produce as much as possible because it would result in overall…
The Benefits Of A Media Company
Over the past couple of weeks, I’ve had many conversations with people discussing the merits of media companies—some in favor and some…
Does Anyone Want to Buy a Podcast?
I’m probably a little early with this, but is the podcast market starting to get a little frothy? There are so many…
Content Strategy & Events — One Way to Think About the Funnel
I’ve been thinking a lot about content strategy from the perspective of launching new events. A lot of publishers see events as…
Buying Media Companies for Audience… or Vice Versa
A couple weeks ago, Peter Kafka at Recode reported that Penn National Gaming was looking to acquire Barstool Sports. He wrote: The…
Google Finally Says Farewell to Cookies
It appears that the final nail in the coffin of 3rd-party cookie-based advertising is upon us. According to a blog post published…
Pain Points, Communities and Monetizing Them
I’ve been spending a lot of time thinking about communities. I don’t mean where we live. I’m thinking about communities that form,…
Two Pages Publishers Should Consider Reworking
I want to spend some time getting really tactical. I believe that will help grow audience and get your newest visitors really…
What I See Happening In 2020
Happy New Year, operators! There is a real luxury in taking a couple weeks to recharge, refocus and prepare for a new…
Newsletters Are A Must For Pubs If
I spend a lot of time thinking about newsletters. Whether it’s my day job where I think about how they can engage…
Fortune Should Be Charging More and So Should You
This topic is an important one for me because it’s something I am currently working on here at A Media Operator. I’ll…
Everyone is Chasing the News Podcast Craze
Podcasts are so fetch. Although I believe our industry is smart enough not to do a huge “pivot to audio,” it seems…
Should There Be an Indie.vc For Media?
Thank you everyone for your notes following my piece earlier this week about going deep in a topic and raising money in…
Thinking About Depth Over Blind Growth
With media so beaten down, it appears that some investors are starting to look at it as a contrarian play. On Monday,…
Offering Perks to Increase Subscriptions
The quest to get users to sign up for a subscription has pushed some publishers to start offering additional perks in addition…
A Short Argument Against an Ad-Free Internet
There is no denying that advertising on the internet is a deeply flawed business. So many middlemen have popped up between the…
Keeping Users Engaged After The Conversion
One of the earliest stories I remember about sales is from my Dad. He knew a sales rep who always hit his…
Could the NYT One Day Be a Millennial AARP?
Axios published a story on Tuesday about how AARP is actually one of the largest media companies in the country. In the…