gal-dem, Defector, and Being Transparent With Your Audience

By: Chris Sutcliffe, co-founder, Media Voices.

When gal-dem launched its membership scheme, it did so with a clear-eyed idea of who it was pitching to. The news site, dedicated to coverage of issues that mattered to “people of color from marginalized genders,” wanted to speak to audience members who would buy into its mission of providing free-to-access news around those issues.