Turning Intent Into Impact: How Forbes and The Channel Company Use B2B Data to Deliver Results

About The Webinar

What does it look like when B2B data becomes a core part of a media company’s strategy? For Forbes and The Channel Company, these insights aren’t just supplemental—they're central to how content, marketing and revenue decisions get made.

For Alyson Williams at Forbes, intent signals help align branded content planning with what B2B buyers are actively researching. For Jeff Porzio and the team at The Channel Company, combining AI with intent data has made campaigns more effective and introduced new client opportunities.

In this operator-led conversation, we’ll explore how leading media brands are making data actionable across the business. You’ll learn:

• How Forbes is using first and third-party signals to support its branded content strategy and inform media plans and client direction
• How TCC uses intent data across multiple business lines to enhance global campaign effectiveness and identify new opportunities for clients
• How Intent data is helping teams prioritize accounts, tailor messaging and prove ROI

Whether you’re looking to refine your content strategy or unlock new marketing opportunities, this is a conversation you won’t want to miss. Register now.