How ADWEEK Scored a Touchdown and Wowed Its Audience During The Super Bowl

Join a discussion with ADWEEK's CCO and AMO's founder

March 18th at 12PM ET

Sponsored by:

About The Webinar

This year, ADWEEK made a game-changing move, ensuring 100% uptime and leveraging content insights to transform the Super Bowl from a one-night event into an audience growth machine. With a seamless experience when it matters most, they turned high-stakes moments into lasting engagement.

Join Zoë Ruderman, Chief Content Officer at ADWEEK, for an inside look at how the team executed a high-pressure content strategy, kept the audience engaged in the lead up to the Super Bowl and during, maximized ad opportunities and kept readers engaged long after the final whistle.

What You’ll Learn:

  • How ADWEEK prepared its content and ad strategy for the Super Bowl
  • The impact of real-time analytics in retaining audience engagement
  • Lessons from their platform shift and how it ensured a seamless experience
  • Strategies for turning major event traffic into long-term audience growth

Don’t miss this chance to learn how a top media brand optimized performance, content, and monetization for one of the biggest nights in advertising.

Register Here

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Speakers

Zoe

Zoë Ruderman

Chief Content Officer, ADWEEK

headshot

Jacob Donnelly

Founder, A Media Operator