Breaking Away: How Touchpoint Markets is Rebuilding the Modern B2B Media Business

A live conversation with Jason Wesalo, SVP of Digital & IT at Touchpoint Markets, and Jacob Donnelly, Founder of A Media Operator.

June 5 at 12PM ET

Sponsored by:

About The Webinar

What happens when a legacy media division spins out to become an independent company? That’s the story of Touchpoint Markets, formed when ALM was acquired and its business and finance division was carved out as a standalone entity.

For Jason Wesalo and his team, the spinout was just the beginning. It sparked a complete rethink of how products are launched, systems are integrated, and revenue is grown.

In this candid conversation, we’ll go deep on what it really takes to modernize a B2B media business in 2025. You’ll learn:

  • How they’re launching new products—editorial, data, and event-driven—with speed and efficiency
  • Why simplifying legacy tech stacks is key to enabling growth and innovation
  • How first-party data is powering smarter marketing, more targeted sales, and better user experiences
  • What it looks like to connect siloed brands into a single, discoverable customer journey

No matter where you are in building your business, you won’t want to miss this discussion. Register today. 

Register for Webinar

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Speakers

Jason Wesalo

Jason Wesalo

SVP of Digital & IT, Touchpoint Markets

headshot

Jacob Donnelly

Founder, A Media Operator