September 10, 2020
Members Only

Snigdha Sur on Building for the South Asian Diaspora


Jacob: What I love about Niche Media is that there are literally thousands of different topics and communities and subjects out there, and we just keep finding new ones. The Juggernaut is no different in that it serves a very specific audience. Can you tell us what The Juggernaut is and why you decided to launch it?

Snigdha: Thanks, Jacob for that observation. The Juggernaut is a media company and community for South Asian stories. We are primarily targeting the South Asian diaspora, starting with the US first, but we truly are more of a big tent inclusive tent strategy where anybody is welcome if they’re curious about the region or its people but we are bringing the expertise to bear when it comes to centering South Asian stories and reporting.

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