November 25, 2020
Members Only

John Yedinak on Running a Network of Aging-Related Publications


Jacob Cohen Donnelly: Aging Media has been one of my go-to examples of B2B media since starting A Media Operator because it’s the perfect example of something so niche the average person has likely never heard of it. For people within the specific industries, it is a must-use resource. What is Aging Media and how did it come to be?

John Yedinak: Thank you for that quick intro. I always like to say Aging is not a niche. Aging is a vertical. [chuckles] Aging media, we are the largest B2B publisher focusing on the $8,000,000,000,000 aging services industry. We started about nine years ago. I started the business with my brother George Yedinak. The origin of the company even starts before that. I had started a website called Reverse Mortgage Daily. It was back when blogs were starting to get hot, and I was just a college dropout working in the mortgage industry, was reading about TechCrunch, and all these bloggers that were making a bunch of money and being the young naïve guy, I was like, “Hey, I think I could do that.”

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