June 10, 2024

Eric Hoffman on Growth of Hoffman Media Up and Down the Funnel


My guest this week is Eric Hoffman, CEO of Hoffman Media. In this 50 minute discussion, we talked about how his mom launched the company 40 years ago and grew it, the various revenue streams across the business including subscriptions, ads, ecommerce, book publishing, and 5 figure baking retreats to Europe, some of the challenges they’ve experienced including on the cost side, and where he sees the business going from here. I hope you enjoy this discussion.