Time is Running Out: Get Your Owned Data Strategy Figured Out
By having a blend of zero and first party data, you can give your advertisers the right information about their campaigns.
If publishers don’t know it already, they’re going to realize it more and more as we move closer to Google’s removal of third party cookies from its Chrome browser:
Owned data about your audience is the only path forward for publishers.
We cant rely on third party sources for user data. It’s why many publishers are quietly panicking about Google’s change…