The DNA of a Company Matters And Breaking It Is Nearly Impossible
And why The Washington Post is a chimera
Who you are as a business matters. It explains a lot about the approaches taken to accomplish things and what the priorities are.
Each business has a DNA. When a business is small, that DNA can change (a term in genetics known as a mutation). As a business grows larger, though, it becomes increasingly difficult for that DNA to change. This is why we fin…