August 14, 2020
Members Only

The DNA of a Company Matters And Breaking It Is Nearly Impossible

Who you are as a business matters. It explains a lot about the approaches taken to accomplish things and what the priorities are.

Each business has a DNA. When a business is small, that DNA can change (a term in genetics known as a mutation). As a business grows larger, though, it becomes increasingly difficult for that DNA to change. This is why we find large organizations often get disrupted by little ones.

This article is for members only

Consider becoming a premium member so you can receive even more analysis and insights.

Log in here or see membership options ➜