Building Partnerships With Your Industry's Trade Associations

Trade associations are not built to support digital media initiatives; you can help them and benefit from the audience & revenue.

I’ve been thinking a lot about trade associations since they came up in my piece on Tuesday and in last week’s podcast with Industry Dive’s Sean Griffey.

Trade associations are interesting because they are founded and funded by the businesses that operate in that industry. In my opinion, that makes them highly questionable from an informational perspect…

This post is for paying subscribers