A Subscription Business Is Not Just a Paywall; It's a Complete Marketing Strategy

You need to start the conversation with why you're even talking about subscriptions and then recognize there is more to a subscription than a paywall.

The pivot to paid has been interesting to watch over the past couple of years. Media companies have recognized that they should actually think about monetizing their relationship with the reader in a direct way.

While I hate the phrase DTC media, the fact that media companies have taken ownership over their monetization for the first time in a long time…

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