Why Newsletters Will Have to Transition to Web Publishing

If you spend any amount of time on X, you’ll see the constant discussion about whether or not we’re in a newsletter bubble. This is especially true with regard to the rapid growth of tools like Beehiiv, Substack, etc. How many newsletters can people possibly read before there’s just newsletter burnout?

And look, with how easy it is to launch newsletters, there are going to be many more. At the same time, though, many will also die because launching a newsletter and building a great newsletter are two, fundamentally different things. I suspect that many of the newsletters that are small and serving generic audiences will fizzle out.