When Doing What Feels Wrong Could Actually Be Right

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Often times when we’re building things, we look at potential choices and if it feels wrong to do it, we simply ignore it and move on to the next thing. And sometimes, that’s the right choice. But I often wonder if we paused before we made that choice and really tested our biases, would we find that maybe we were wrong?

Sometimes, we get stuck in certain dogmas. For example, I’m a big believer in delivering as clean of a user experience as possible. But there’s a balance, right? I should deliver as clean of a user experience as possible, but balance that against revenue targets.