What To Expect As We Plan for 2022

We’re well into the fourth quarter and if yours is looking anything like mine, the conversation du jour is what’s coming in 2022. Naturally, in my day job, I am thinking a lot about how to grow the business and what could impact that—both positively and negatively.

But in general, I believe there are three areas that are worth exploring as media operators plan out their organizations’ 2022.